Rihanna has proven to her fans that her anticipated album, ANTI, was well worth the wait. Less than two days after dropping her eighth studio album, which was distributed by Roc Nation, ANTI was certified platinum by the Recording Industry Association of America. ANTI was made available for free digital download on January 28 through Tidal, receiving 1 million downloads in 15 hours, as well as 13 million streams during the same time frame.
Grace Kim, Tidal’s director of Marketing told SPIN, “When we started this campaign, we expected this to take a week. Instead, they moved 1.4 million in not 24 hours but 15 hours. That’s a really big deal for us.” Samsung played a huge role in the success of Rih’s album, (not to discredit how talented she is, plus #RihannaNavy goes hard). The company purchased 1 million copes of ANTI to offer to fans for free download.
Kim continued, “This is the new model. The new model is about how many fans are we getting the music to. Soon enough everyone else with have to come along for the ride. We believe this is just the beginning of how we market albums, how we distribute music to fans, how fans consume music. It’s just a different way of thinking.”
ANTI is set to hit physical retailers on February 5.
Congrats Rih Rih!
Check out the posts below!
Congratulations to @Rihanna! #ANTI is officially #RIAAPlatinum. @RocNation @TIDALHiFi pic.twitter.com/Dg6c6vDLmz
— RIAA (@RIAA) January 29, 2016
THANK U NAVY!!! #ANTI IS PLATINUM!! https://t.co/mS5za0Mi05
— Rihanna (@rihanna) January 29, 2016
