The Wasted Youth, a record label/management company, announces a new joint venture deal for rising R&B songstress IV with powerhouse label Warner Records.
This new partnership serves as an attestation to the independent grind championed by The Wasted Youth, providing further contrast as to what it means to take a step in the right direction – that direction being impending success.
IV was discovered by her manager, the esteemed music video director/producer Edgar Esteves, when she initially surfaced via social media. After a brief flight to Broward County, FL to meet with Quality Control artist/The Wasted Youth CEO Jordan Hollywood at their respective headquarters, they created a handful of records and began to write the story of IV’s newfound crusade of emergence in music.
After receiving high praise for IV’s single titled Because of Me released in 2018, the phone calls began to pour in with expressed interest for the soulful musician.
“We had offers on the table from so many labels but we decided to turn them all down and continue to push independently while IV grew and perfected her artistry. When IV was ready to sign a deal, Warner Records felt right for us. They embody the same young entrepreneur spirit as The Wasted Youth. They’ve re-branded and IV is the perfect fit for Warner.” — Jordan Hollywood
With a promising future lying ahead and The Wasted Youth’s innovative stance taken on artist development, IV will undoubtedly cement herself at forefront of a new sound in music, transcending the aesthetic behind rhythm and blues.
It also doesn’t hurt to have platinum producer SkipOnDaBeat in-house, alongside four-time Grammy winning producer SmashDavid listed as a frequent collaborator to The Wasted Youth. Listeners can only anticipate what ballads will come about from this culmination of multifarious creatives.
Catch a vibe and check out one of her latest singles titled ‘Choose‘ below.
