Daud “King” Carter is a industry change-agent. His new imprint, Social Currency Enterprises, is focused on the future, highlighting the importance of artist development and consistency. After Billboard announced the North Carolina-based label’s new partnership with EMPIRE, the spotlight on the Carolina’s mushrooming music scene was taken to a new level.
Since his inception as an executive, Daud Carter has managed to play a key role in South Coast Music Group’s meteoric rise in rap. Honing in on a grassroots approach to help accentuate the benefits of collaboration, Social Currency is all about paying it forward by empowering others. This refreshed outlook on building rapport organically and not cutting corners has labored into a domino effect of momentum. More importantly, SCE is catering to the interest of its artists first, putting relationships before dollars.
Candidly speaking, artist development has become a lost art in the modern-day entertainment industry. Social media ploys and label antics have drastically changed the perceptive eye for discovering raw talent, but Daud Carter’s resourceful ear for music has brought attention back to the simplistic nature of pure likability.
Whether it’s DaBaby’s genre-defying career run in music or Blacc Zacc’s awe-inspiring come up story, Carter is hellbent on paying attention to the details, outworking the competition by remaining consistent in his efforts to develop the next big name. ZayTheGOAT, Littlejohn4K, Tianis Rose and Young Sunny Boy are names to know; they represent SCE’s quartet of budding stars on the rise.
At this stage in his career, this Charlotte emcee turned executive is primed to redefine what exactly it means to lead a full-service entertainment company. Social Currency isn’t just a music label, it’s a resource of information for new and established creatives alike. With support from Carter and his co-partners’ Kia Clarke, Sport E. Odie, and Ryan “Rev” Miller, Social Currency Enterprises is destined to create impact beyond mere tonal influence.
