PARTYMOBILE, the OVO crooner’s latest effort, has arrived.
PartyNextDoor’s long-awaited LP has finally come to fruition and Rihanna’s Navy fleet of fans dreams have become reality – the Fenty bad gal marks her return to mainstream music, penning a guest-verse on PND’s titled song ‘Believe It’, featured on his latest release.
The buildup behind this project is insane, serving as the follow up to 2016’s PARTYNEXTDOOR 3 album. R&B’s heralded songster was OVO’s first-ever signee and has since made his mark in the industry, superseding expectations stemming from a favorable Drake co-sign.
PND has taken to social media a number of times leading up to the debut, revealing the project’s title at the top of the year (January) and previewing the official tracklist this week via Twitter. The fifteen-track studio album features his Drake-assisted record ‘Loyal’, championed with a remix that enlists Bad Bunny.
A few snippets have been available at fans disposal for those that wanted to preview music in advance by contacting a special number, but when Party uploaded a clip of the referenced Rihanna record to his story, the rumors surfaced almost instantly.
Amid the COVID-19 pandemic, PND also released a capsule collection of PARTYMOBILE merch where all proceeds were donated to the World Health Organization and local Toronto charities – a laudable act, considering the magnitude of people that have been directly impacted by the outbreak.
Capsule 2 – PARTYMOBILE Merch
In support of COVID-19, 100% of proceeds will be donated to the @WHO and local Toronto Charities. Link in my bio. Myself and @OVOSound will be contributing personal donations as well.
Stay safe. Bless up. Album out Friday #PARTYTHISWEEK pic.twitter.com/vtHnUIDTx0
— PARTYNEXTDOOR (@partynextdoor) March 23, 2020
Merch has become a staple counterpart with album releases for quite some time, so it’s inspiriting to know that all proceeds, and a few personal donations from the OVO Sound camp, are solely being used for community-driven initiatives and not scripted ballyhoo.
It’s not too often loyal listeners are gifted an opportunity to embrace a Rihanna verse amid PND’s intrusive voice inflections and acoustical influence – but hey, look at us, who would’ve thought.
