K Camp premieres the video for the leading single off his highly-anticipated forthcoming album.
The Atlantan hitmaker, often referred to as the industry’s influential underdog, is back with another anthem just in time for sunny weather and drop-top season with releasing his latest visual for ‘Ice Cold’.
A modern day love story infused with coquettish banter that supersedes mere lust is one way to interpret the Grant Spanier directed video. ‘Ice Cold’ finds K Camp yearning for a chance with a potential inamorata, played by Halle Calhoun – making daring attempts to captivate her attention with praiseworthy compliments and frisky remarks.
After linking with Jalaiah Harmon, the 14-year-old mastermind responsible for the viral Tik Tok dance craze to Camp’s single ‘Lottery (Renegade)’, the RARE Sound CEO is now poised to deliver the latest installment of his K.I.S.S series soon.
‘Ice Cold’ was initially introduced to the general public late last year via social media in the form of a teaser video and quickly led to fans peaking with excitement surrounding the songs debut. Despite the growing tension arising from K Camp stans patiently waiting for him to drop, his latest effort is very indicative of what we can anticipate in the oncoming future as it pertains to the album – it’s definitely a vibe, an unmatched one at that.
Until then, check out the official music video for ‘Ice Cold’ below.
