Aaliyah’s family has something great in store for her fans! Notable perfume company, Xyrena, announced today that it is releasing Aaliyah by Xyrena, a fragrance tribute to the late singer. Xyrena has teamed up with Aaliyah’s mother and brother, Diane and Rashad Haugton, to develop the first and only official fragrance tribute to the Princess of R&B. CEO of Xyrena, Killian Wells, stated, “I grew up with Aaliyah’s music. As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished by Aaliyah’s fans and also introduce her to a new generation.”
Xyrena’s website provided the following description about the fragrance: “Aaliyah™ by Xyrena is the first and only official fragrance tribute to the Princess of R&B. Developed in close collaboration with Diane & Rashad Haughton (the late singer and actress’s mother and brother), Xyrena crafted a true aromatic tribute inspired by actual fragrances Aaliyah wore. Aaliyah by Xyrena is unisex but leans masculine, as Aaliyah favored traditional men’s scents in line with her signature, sexy tomboy image. The formula is also a hue of black which was Aaliyah’s favorite color. Aaliyah by Xyrena has base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, violet and leather; with top notes of mint, lavender and mandarin.”
In a press release, Rashad Haughton stated, “It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life.”
Aaliyah by Xyrena is available for pre-order at Xyrena.com/Aaliyah for $65.00. Shipments will begin in mid-October. Xyrena will donate 5% of the gross sales from the fragrance to The Aaliyah Memorial Fund. The fragrance comes 14 years after Aaliyah’s passing.
Check out the official commercial for the fragrance below!
