Luc Belaire is excited to announce a global partnership with multi-platinum rap duo Rae Sremmurd. Rae Sremmurd, comprised of brothers Swae Lee and Slim Jxmmi, are now partnered on their favorite bubbly, Belaire Gold, and will be collaborating on special projects for the line. Belaire Gold is a classic brut, made in Burgundy from a blend of hand-picked Chardonnay and Pinot Noir grapes.
Rae Sremmurd recently met with Belaire CEO Brett Berish in Miami, Florida to sign the official partnership deal and to film a Belaire-produced video series called “Belaire It Out,” which sees Swae Lee and Slim Jxmmi debating pop culture topics and fan-submitted questions.
“We’re inspired by Rae Sremmurd’s sense of humor and creativity,” explains Brett Berish, “so ‘Belaire it Out’ made perfect sense with Swae and Jxmmi. Belaire is a place where artists like Rae Sremmurd and our other partners like DJ Khaled, Rick Ross, G Herbo and Dave East can tell their stories and express themselves.”
Swae Lee says, “Life is luxurious. From private planes to clubs to yachts, we live lavishly so we always keep bottles of Belaire around. We were already poppin it, so we wanted to partner with Belaire, who understand us and the culture.”
Jxmmi explains, “It had to be Belaire and it had to be Belaire Gold. Belaire’s everywhere we go and this business venture goes with everything we’re doing from music to fashion. We are the Golden Boys! SremmLife!”
With its crystal clear bottle and embossed gold foil labels, Belaire Gold is instantly recognizable. It is recommended as a well-chilled aperitif, and is also a versatile food-pairing wine, especially with seafood, grilled vegetables or poultry thanks to its light, dry finish with light notes of peach, pear, and mango.
