Rich The Kid-protege, Jay Critch is on an early campaign for Best New Artist of 2019 with the big budget release of his new video, “Try It”. Jay hits up his NY roots with guest appearances by Hip-Hop greats French Montana and Fabolous.
Who is Jay Critch? Jay Critch was born in the Clinton Hills neighborhood of Brooklyn, New York in 1997. Just barely out of his teens, Critch began posting his gritty, trap-inflected and sometimes lo-fi tracks online in 2016. His first major breakthrough was with a song called “Did It Again,” which was released in early 2017 and featured cameo verses from Rich the Kid. The song went viral, with its accompanying video being viewed over a million times in the first week of its release. From there he continued issuing various singles and videos, as well as signing to Rich the Kid’s label Rich Forever.
“Try It”, was shot entirely inside The Meatpacking District’s newest night club, Red Rabbit Club.
Watch Jay Critch New Video, “Try It” below.