Home » Doritos Partners With Lil Baby For New “Spark The Beat” Contest [WATCH]

Doritos Partners With Lil Baby For New “Spark The Beat” Contest [WATCH]

by Derrius Edwards

Starting today through September 8, fans can visit SparkTheBeat.com to download a unique sample track created by Quality Control Music artist Lil Baby for a chance to win big.

This interactive showcase of talent is curated by way of partnership with Doritos and offers up the quintessential reward for the victor.

Winners will secure their share of $100,000 and collaborate in-studio with Lil Baby.

The submitted music will be reviewed by a panel of industry experts, including Lil Baby himself, in selecting one beat maker and one vocalist for the collaboration.

We’re currently living in the age of streaming, where it’s still a numbers game but that number is indicative of digital engagement. Since 2018 Lil Baby has amassed 9 billion streams in nearly two years, giving further context to what it means to be digitally astute.

An opportunity like this could really help transition someone’s career with the adequate amount of guile and finesse.

As a young rapper I know how an opportunity like this can help someone with a dream and the hustle. So I’m excited to work with Doritos and give back — I’ll be looking for real creativity and fire.” – Lil Baby

Lil Baby’s crusade of triumphant distinction enabled him to take home BET’s 2019 Best New Artist Award earlier this year, while also landing other viable accolades that illustrate his innate ability to simply get the job done.

I’m excited to see what contestants will rise to the occasion and match his vivacity for the top spot.

 

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