No I.D. Specifically Created “4:44” Beat To Get Jay Z To Address Marital Issues With Beyonce
No I.D. coaxed Jay Z into addressing his marital woes on “4:44.”
For the first time ever, Jay Z opened up about his personal life in his music, revealing things that were to sure to raise eyebrows and cause controversy.
As expected, Hov’s new “4:44” album was phenomenal, and covered a range of topics – including his strained relationship with former best friend with Kanye West, the highs and lows of being a successful black man in America, and even revealed that his mother, Gloria Carter, is a lesbian.
But what garnered the most attention, was Jay addressing his infidelities. Of course, everyone assumed that 4:44 was a response to Beyonce’s Lemonade album, but No I.D., who produced Hov’s entire album, has confirmed that was not the project’s intent.
During an interview with The New York Times, No I.D. stated, “We never directly spoke about [Lemonade]. Mainly because if he talks about himself, it’s going to bleed into that regardless. But there’s a difference in talking about it for the sake of response and for the sake of honesty and the truth.”
“The truth needs to explain why you are the way you are, why you did what you did. We know what happened. We got it. But what were the circumstances that led to this and how do you feel about it?”
However, No I.D. says when he curated a sample created for 4:44, it ultimately lead to Hov airing all of his dirty laundry, “One that I didn’t see him record that really hit me was obviously “4:44.” Me, him and Guru, his [recording] engineer, knew that we didn’t want him to do an album of Lemonade response.”
“We just wanted him to respond and then let it be and still touch on other things. I created that beat to box him into telling that story. I put the sample from the singer Hannah Williams — it starts off with, ‘I find it so hard/When I know in my heart/I’m letting you down everyday.’ I remember him hearing it and looking at me like, ‘O.K., fine.”
4:44 made its debut exclusively through Tidal, but will be made available on other streaming services as soon as next week.